Employer Branding: Attract Better Talents
Introduction
This course will provide business owner, employers, HR practitioners and line managers a roadmap to attract better talents through an effective Employer branding.
What is the target?
People in charge of recruitment processes, looking for a differentiated approach to attract talents.
Who should attend?
- Business owners, Employers
- HR practionners
- Line managers
Teaching Methodology
- Methodology
- Exercises
- Sharing and feed back
Certification
Certificate of Successful Completion will be awarded to students who have achieved the attendance criteria.
Course Outline
- Definition of Employer branding
- Find internal resources
- Define your Employer Value Proposition – EVP
- Define your communication strategy
- Monitor Employer Branding Effectiveness
Fee
Registered Professionals: HK$750
Six Sigma Community Buddies /Members of SSI Partners: HK$800
Others: HK$850
Language
English/Cantonese with English Material
Venue
Unit 1627, 16/F, Star House, No. 3 Salisbury Road, Tsim Sha Tsui, Kowloon
CPD Credit
3.5 credits
About the Facilitator
Lily Ting
Lily Ting is Trainer and Human Resources Facilitator. She speaks English, Cantonese, Mandarin and French. Born and educated in France, Lily settled in Hong Kong in 1991. She started her human resources career in recruitment. She then worked for several consulting practices before setting up her own company. She works with international and local organisations in Greater China, in various projects such as cultural training, leadership, team audit, talent assessment and coaching. She is regularly invited as a speaker, trainer at various business organisations.
